/* Layout: white hero flowing into the film, blush pillars, dark before/after, orange close. Palette and type pulled from the brand film. */
:root{
  --orange:#EE6618;
  --orange-deep:#D9560F;
  --ink:#141414;
  --ink-2:#2A2726;
  --paper:#FFFFFF;
  --blush:#FDEFEA;
  --muted:#5A524D;
  --soft:#D7D0CB;
  --display:"Inter Tight","Inter",system-ui,-apple-system,sans-serif;
  --body:"Inter",system-ui,-apple-system,sans-serif;
  color-scheme:light;
}
*{box-sizing:border-box}
body{margin:0;background:var(--ink);color:var(--paper);font-family:var(--body);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
a{color:inherit}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px}
.wrap{max-width:1240px;margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}

h1,h2,h3{font-family:var(--display);font-weight:800;letter-spacing:-.04em;margin:0;text-wrap:balance}
p{margin:0}
.hl{background:var(--orange);color:var(--ink);padding:0 .08em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.eyebrow{display:inline-block;align-self:flex-start;font-weight:600;font-size:14px;padding:7px 14px;border-radius:999px;box-shadow:inset 0 0 0 1.5px currentColor}
.kicker{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase}

.btn{display:inline-flex;align-items:center;gap:10px;min-height:50px;padding:0 26px;border-radius:999px;font-weight:600;font-size:16px;text-decoration:none;border:0;cursor:pointer;transition:transform .2s ease}
.btn:hover{transform:translateY(-2px)}
.btn .arr{transition:transform .2s ease}
.btn:hover .arr{transform:translateX(3px)}
.btn.orange{background:var(--orange);color:var(--ink)}
.btn.ink{background:var(--ink);color:var(--paper)}
.btn.outline{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}

/* nav */
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:22px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--display);font-weight:800;font-size:22px;letter-spacing:-.01em}
.brand img{width:28px;height:auto;display:block}
.brand i{font-style:normal;color:var(--orange)}
.links{display:flex;align-items:center;gap:26px;font-size:15px;font-weight:500}
.links a{text-decoration:none}
.links a:not(.btn):hover{color:var(--orange)}
.links .lang{color:var(--soft)}
@media (max-width:820px){.links a:not(.btn){display:none}}

/* hero + film */
.hero{background:var(--paper);color:var(--ink);overflow:hidden;overflow:clip}
.hero .links .lang{color:var(--muted)}
.hero .links a:not(.btn):hover{color:var(--orange-deep)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:clamp(40px,5vw,80px);align-items:center;padding-block:40px 104px}
.hero .intro{display:flex;flex-direction:column;align-items:flex-start;gap:28px}
.hero h1{font-size:clamp(46px,5.8vw,96px);line-height:1.12}
.hero .side{display:flex;flex-direction:column;gap:26px}
.hero .sub{font-size:clamp(18px,1.6vw,22px);color:var(--muted);max-width:34em}
.hero .stack{display:flex;flex-direction:column;gap:28px}
.film{position:relative;border-radius:26px;overflow:hidden;aspect-ratio:9/16;height:min(76vh,700px);width:auto;max-width:100%;background:var(--blush);box-shadow:0 40px 80px -40px rgba(60,25,5,.35)}
.film video{display:block;width:100%;height:100%;object-fit:cover;animation:filmIn 1.6s ease-out both}
@keyframes filmIn{from{opacity:0;transform:scale(1.03)}to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){.film video{animation:none}}
.hero .filmwrap{position:relative}
.hero .tri{position:absolute;right:-56px;top:-48px;width:170px;aspect-ratio:1;background:var(--orange);clip-path:polygon(14% 0,100% 50%,14% 100%);pointer-events:none}
@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:40px;padding-block:28px 64px}
  .hero .intro{gap:22px}
  .film{height:auto;width:min(100%,calc(76svh * 9 / 16));margin-inline:auto}
  .hero .tri{width:120px;right:-24px;top:-44px}
}
/* phones and tablets: the film sits right under the button and grows downward as you scroll */
.side-slot,.br-side,.hero-checks,.sub-short{display:none}
@media (max-width:900px){
  html.side .hero .tri{display:none}
  html.side .hero-grid{display:block;position:sticky;top:0;height:100vh;height:100svh;padding:clamp(12px,3svh,32px) 0 0}
  html.side .hero .wrap::after{content:'';display:block;height:65vh;height:65svh}
  html.side .hero .intro{display:grid;grid-template-columns:minmax(0,1fr) 48%;column-gap:16px;row-gap:20px;align-items:start}
  html.side .hero .stack{grid-column:1/-1}
  html.side .hero h1{font-size:var(--h1fit,34px);line-height:1.14}
  html.side .hero h1 .l1,html.side .hero h1 .hl{white-space:nowrap}
  html.side .br-side{display:inline}
  html.side .hero .intro{row-gap:clamp(24px,4svh,40px)}
  html.side .hero .side{grid-column:1;display:flex;flex-direction:column;gap:clamp(24px,3.6svh,36px)}
  html.side .hero-checks{display:flex;flex-direction:column;gap:12px;list-style:none;margin:0;padding:0;font-family:var(--display);font-weight:700;font-size:clamp(14px,3.85vw,19px);line-height:1.25;letter-spacing:-.01em;color:var(--ink)}
  html.side .hero-checks li{display:flex;align-items:flex-start;gap:8px}
  html.side .hero-checks svg{color:var(--orange);flex:0 0 auto;margin-top:2px}
  html.side .strip{display:none}
  html.side .revenue .wrap{padding-top:24px}
  html.side .hero .btn{white-space:nowrap}
  html.side .hero .sub{font-size:clamp(15px,4.1vw,20px);line-height:1.5;margin:0}
  html.side .hero .sub-long{display:none}
  html.side .hero .sub-short{display:block}
  html.side .hero .sub-short+.sub-short{margin-top:calc(-1 * clamp(24px,3.6svh,36px) + 12px)}
  html.side .hero .ctas{margin-top:clamp(8px,1.6svh,16px)}
  html.side .hero .ctas+.hero-checks{margin-top:-4px}
  html.side .side-slot{display:block;grid-column:2;aspect-ratio:9/16;width:100%}
  html.side .filmwrap{position:absolute;inset:0;pointer-events:none;z-index:2}
  html.side .film-sticky{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;padding:12px}
  html.side .film{pointer-events:auto;height:auto;width:min(100%,calc((100svh - 24px) * 9 / 16));margin:0;transform-origin:50% 50%;will-change:transform}
  html.side .film video{animation:none}
}
@media (max-width:380px){
  html.side .hero .btn{padding:0 18px;font-size:15px;gap:8px}
  html.side .hero-checks{font-size:14px}
}
.vh-probe{position:fixed;top:0;left:0;width:0;height:100vh;height:100svh;visibility:hidden;pointer-events:none}
@media (max-width:900px){
  .story .hero .tri{display:none}
  .story .hero-grid{gap:24px;padding-top:4px}
  .story .filmwrap{height:calc(var(--fh,600px) + 30svh)}
  .story .film-sticky{position:sticky;top:max(12px,env(safe-area-inset-top,0px))}
  .story .film{transform-origin:50% 0;will-change:transform}
  .story .film video{animation:none}
}
}
}

/* play-o */
.o{display:inline-block;width:.56em;height:.64em;margin:0 .03em;color:var(--orange);vertical-align:-.02em}
.o svg{display:block;width:100%;height:100%}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.btn.outline{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
/* sound */
/* in-page film + open button */
.film-open{position:absolute;inset:0;z-index:3;display:flex;align-items:flex-end;justify-content:flex-end;padding:clamp(12px,1.6vw,20px);border:0;background:transparent;cursor:pointer;color:var(--paper);font:inherit;text-align:left;transition:background .3s ease}
.film-open:hover,.film-open:focus-visible{background:rgba(20,20,20,.06)}
.film-open:focus-visible{outline:3px solid var(--orange);outline-offset:-3px}
.film-cta{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:10px;background:rgba(20,20,20,.62);color:#fff;box-shadow:0 6px 18px -6px rgba(0,0,0,.45);transition:transform .2s ease,background .2s ease}
.film-open:hover .film-cta,.film-open:focus-visible .film-cta{transform:scale(1.08);background:var(--ink)}
@media (max-width:600px){
  .film{border-radius:22px}
}
/* full-screen player */
dialog.player{position:fixed;inset:0;width:100%;height:100%;max-width:none;max-height:none;margin:0;padding:0;border:0;background:rgba(12,11,11,.97);color:var(--paper);overflow:hidden}
dialog.player::backdrop{background:transparent}
dialog.player[open]{animation:playerIn .28s ease-out}
dialog.player.closing{animation:playerOut .2s ease-in forwards}
@keyframes playerIn{from{opacity:0}to{opacity:1}}
@keyframes playerOut{to{opacity:0}}
.player-stage{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;padding:max(56px,env(safe-area-inset-top,0px)) max(24px,env(safe-area-inset-right,0px)) max(32px,env(safe-area-inset-bottom,0px)) max(24px,env(safe-area-inset-left,0px));transition:transform .2s ease,opacity .2s ease}
dialog.player[open] .player-stage{animation:stageIn .32s cubic-bezier(.2,.8,.2,1)}
@keyframes stageIn{from{transform:scale(.96);opacity:.4}to{transform:none;opacity:1}}
.player-stage video{display:block;max-width:100%;max-height:100%;width:auto;height:auto;border-radius:14px;background:#000;box-shadow:0 30px 80px -20px rgba(0,0,0,.7)}
.player-close{position:absolute;z-index:2;top:max(14px,env(safe-area-inset-top,0px));right:max(14px,env(safe-area-inset-right,0px));width:48px;height:48px;border-radius:50%;border:0;background:rgba(255,255,255,.14);color:#fff;display:flex;align-items:center;justify-content:center;cursor:pointer;transition:background .2s}
.player-close:hover{background:rgba(255,255,255,.26)}
.player-close:focus-visible{outline:3px solid var(--orange);outline-offset:2px}
.player-hint{position:absolute;left:0;right:0;top:max(26px,env(safe-area-inset-top,0px));text-align:center;font-size:13px;color:rgba(255,255,255,.55);pointer-events:none;display:none}
@media (max-width:600px){
  .player-stage{padding:0}
  .player-stage video{width:100%;height:auto;max-height:100%;border-radius:0;box-shadow:none}
  .player-hint{display:block}
}
@media (prefers-reduced-motion:reduce){dialog.player[open],dialog.player.closing,dialog.player[open] .player-stage{animation:none}.film-open,.film-cta,.player-stage{transition:none}}
/* strip */
.strip{background:var(--ink);color:var(--paper)}
.strip ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;justify-content:center;gap:10px 40px;padding-block:22px;font-family:var(--display);font-weight:700;font-size:clamp(16px,1.5vw,20px);letter-spacing:-.01em}
.strip li{display:flex;align-items:center;gap:12px}
.strip li svg{color:var(--orange);flex:0 0 auto}
/* manifesto */
.manifesto{background:var(--paper);color:var(--ink)}
.manifesto .wrap{padding-block:120px}
.manifesto p{font-family:var(--display);font-weight:800;letter-spacing:-.035em;font-size:clamp(30px,4vw,58px);line-height:1.12;max-width:20em;text-wrap:pretty}
.manifesto .w{transition:color .25s ease}
.manifesto.fx .w{color:#D9D2CC}
.manifesto.fx .w.on{color:var(--ink)}
.manifesto.fx .w.on.k{color:var(--orange-deep)}
.manifesto .k{color:var(--orange-deep)}
@media (max-width:900px){.manifesto .wrap{padding-block:72px}}
@media (prefers-reduced-motion:reduce){.manifesto .w{transition:none}}
/* pillars */
.pillars{background:var(--blush);color:var(--ink)}
.pillars .wrap{padding-block:112px}
.pillars .grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px}
/* revenue */
.revenue{background:var(--paper);color:var(--ink)}
.revenue .wrap{padding-block:112px;display:flex;flex-direction:column;gap:48px}
.revenue .head{display:flex;flex-direction:column;gap:16px;max-width:52rem}
.revenue .kicker{color:var(--orange-deep)}
.revenue h2{font-size:clamp(38px,4.6vw,68px);line-height:1.06}
.revenue .lead{font-size:clamp(18px,1.6vw,21px);color:var(--muted)}
.flow{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;counter-reset:f}
.flow li{position:relative;display:flex;flex-direction:column;gap:14px;padding:26px;border-radius:20px;background:var(--blush);counter-increment:f}
.flow li::before{content:counter(f);width:36px;height:36px;border-radius:50%;background:var(--orange);color:var(--ink);font-family:var(--display);font-weight:800;font-size:16px;display:flex;align-items:center;justify-content:center}
.flow h3{font-family:var(--display);font-weight:800;font-size:clamp(21px,1.8vw,25px);letter-spacing:-.025em;line-height:1.15;margin:0}
.flow li:last-child{background:var(--ink);color:var(--paper)}
.flow li:last-child h3 .hl{background:var(--orange);color:var(--ink)}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chips span{display:inline-flex;align-items:center;gap:8px;min-height:40px;padding:0 16px;border-radius:999px;box-shadow:inset 0 0 0 1.5px var(--ink);font-weight:600;font-size:15px}
.chips svg{color:var(--orange-deep)}
.ledger{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.ledger div{padding:24px 26px;border-radius:20px;border:1.5px solid var(--line,#E2DBD6)}
.ledger p.t{font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin-bottom:10px}
.ledger .up p.t{color:var(--orange-deep)}
.ledger .same p.t{color:var(--muted)}
.ledger ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:6px;font-family:var(--display);font-weight:700;font-size:clamp(18px,1.6vw,22px);letter-spacing:-.02em}
.flow .note{font-size:14px;color:var(--muted);margin-top:auto}
.revenue .also b{color:var(--ink);font-weight:600}
@media (max-width:900px){.revenue .wrap{padding-block:72px;gap:36px}.flow,.ledger{grid-template-columns:1fr}}
.pillar .also{font-size:15px;color:var(--muted);border-left:3px solid var(--orange);padding-left:14px}
.pillar .also b{color:var(--ink);font-weight:600}
.pillar{display:flex;flex-direction:column;gap:18px;border-top:4px solid var(--ink);padding-top:26px}
.pillar .kicker{color:var(--orange-deep)}
.pillar h2{font-size:clamp(28px,2.6vw,38px);line-height:1.02}
.pillar ul{list-style:none;margin:6px 0 0;padding:0;display:flex;flex-direction:column;gap:14px}
.pillar li{font-size:16px;color:var(--muted);line-height:1.5}
.pillar li b{color:var(--ink);font-weight:600}
.pillar .lead{font-size:16px;color:var(--muted)}
.words{display:flex;flex-direction:column;gap:2px;font-family:var(--display);font-weight:800;font-size:clamp(26px,2.4vw,34px);letter-spacing:-.03em;line-height:1.1}
.proof{margin-top:auto;padding-top:18px;font-size:14px;color:var(--muted)}
.proof strong{font-family:var(--display);font-weight:800;color:var(--ink);font-size:20px;letter-spacing:-.02em}
.proof a{color:var(--muted)}
@media (max-width:900px){.pillars .grid{grid-template-columns:1fr;gap:56px}.pillars .wrap{padding-block:72px}}

/* before / after */
.compare{background:var(--ink)}
.compare .wrap{padding-block:112px;display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:56px;align-items:center}
.compare h2{font-size:clamp(40px,4.6vw,68px);line-height:1.08}
.compare .stack{display:flex;flex-direction:column;gap:24px}
.compare .lead{color:var(--soft);font-size:18px;max-width:22em}
.toggle{display:inline-flex;align-self:flex-start;padding:5px;border-radius:999px;background:var(--ink-2);gap:4px}
.toggle button{min-height:46px;padding:0 20px;border-radius:999px;border:0;background:transparent;color:var(--soft);font:600 15px var(--body);cursor:pointer;transition:background .25s,color .25s}
.toggle button[aria-pressed="true"]{background:var(--orange);color:var(--ink)}
.browser{position:relative;border-radius:16px;overflow:hidden;background:#fff;box-shadow:0 40px 80px -30px rgba(0,0,0,.6)}
.browser .bar{display:flex;align-items:center;gap:8px;height:38px;padding:0 14px;background:#F3F1F0;border-bottom:1px solid #E5E1DE}
.browser .dot{width:11px;height:11px;border-radius:50%;background:#D9D4D0}
.browser .url{margin-left:14px;flex:0 1 340px;height:24px;border-radius:7px;background:#fff;font-size:12px;color:var(--muted);display:flex;align-items:center;padding:0 10px;white-space:nowrap;overflow:hidden}
.browser .screen{position:relative;aspect-ratio:16/9;background:#fff}
.browser video{position:absolute;inset:0;display:block;width:100%;height:100%;object-fit:cover;transition:opacity .45s ease}
.browser video.off{opacity:0}
.tag{position:absolute;left:16px;bottom:16px;padding:7px 12px;border-radius:999px;background:var(--ink);color:var(--paper);font-size:13px;font-weight:600;z-index:2}
.tag.with{background:var(--orange);color:var(--ink)}
@media (max-width:900px){.compare .wrap{grid-template-columns:1fr;gap:32px;padding-block:72px}}
@media (max-width:520px){.toggle button{padding:0 14px;font-size:14px}}

/* pilot */
.pilot{background:var(--orange);color:var(--ink);position:relative;overflow:hidden}
.pilot .wrap{padding-block:112px;position:relative;display:flex;flex-direction:column;gap:28px}
.pilot h2{font-size:clamp(44px,6vw,92px);line-height:1.16;max-width:12em;letter-spacing:-.02em}
.pilot .line{font-family:var(--display);font-weight:700;font-size:clamp(20px,2vw,28px);letter-spacing:-.02em}
.checks{display:flex;flex-wrap:wrap;gap:12px 32px;list-style:none;margin:0;padding:0;font-weight:600;font-size:17px}
.checks li{display:flex;align-items:center;gap:10px}
.pilot .ctas{display:flex;flex-wrap:wrap;align-items:center;gap:20px;margin-top:8px}
.pilot .mail{text-decoration:none;font-weight:600;font-size:17px;user-select:all}
.pilot .tri{position:absolute;right:-140px;bottom:-200px;width:560px;aspect-ratio:1;background:var(--orange-deep);clip-path:polygon(14% 0,100% 50%,14% 100%);opacity:.6;pointer-events:none}
@media (max-width:900px){.pilot .wrap{padding-block:72px}.pilot .tri{width:320px;right:-120px;bottom:-140px}}

footer{background:var(--ink)}
footer .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px;padding-block:36px;color:var(--soft);font-size:14px}
footer .sig{color:var(--paper);font-weight:600}

/* click-to-play */
.playbtn{position:absolute;inset:0;margin:auto;width:96px;height:96px;border-radius:50%;border:0;background:var(--orange);color:var(--ink);display:flex;align-items:center;justify-content:center;cursor:pointer;z-index:3;box-shadow:0 18px 40px -12px rgba(0,0,0,.55);transition:transform .2s ease}
.playbtn:hover{transform:scale(1.06)}
.playbtn svg{margin-left:6px}
.playbtn[hidden]{display:none!important}
@media (max-width:600px){.playbtn{width:72px;height:72px}.playbtn svg{width:26px;height:26px}}
@media (prefers-reduced-motion:reduce){.playbtn{transition:none}}
@media (prefers-reduced-motion:reduce){.btn,.btn .arr,.browser video,.toggle button{transition:none}}